Event project and street exhibition for edesa, a leading company in the manufacture and sale of household appliances. Creativity and design in the launch of 4 product ranges. An inflatable structure is proposed to locate the exhibition hall and a special ambience is designed for each range: “Metalik”, exclusive line directed to a segment “pijo”; “Sport”, more practical line directed to a young and sports public; And “Pop”, style line lover of the 60’s “Romantic” aimed at a romantic audience. The latter is presented in a clear cube at street level, incorporating icons of the time.