Our technological R & D department has created a program and web manager of variable contents, our Inteligent Web system, change the content and the images according to your tastes or navigations preferences. We create contents suitable to each need, performed by a team of psythologist.
The real key is that what we want to get to consumers, must be consumed in different media, since the consumption of information is done differently according to the device and associated user experience. What we should not forget, that the user is the one who chooses what he wants to consume and how, so he must be available to all means.
For example, if we have an insurance website, when someone consumes information on a smartphone, usually, it will not read much, so the content has to be brief and something specific. On the other hand, if you access the same website, from a tablet, the information can be more extensive, and it will be possible to generate more interactivity.
All this has a lot to do with the web responsive design, which is to adapt the web to the user’s environment. If you make the browser window smaller, you will see how the content of the page conforms to the size of the window.
The ease to consume something, is the most important, so take it into account for your web.